The most important part of your trade show exhibition is almost always overlooked. Securing your booth space, ordering your booth components, shipping your booth and showing up are all important, along with dozens of other pre-show activities.

Unfortunately, so many companies fall short when it comes to overall strategy for what they need to get from the show in order to justify the investment. Companies do not send the best people to staff the booth and those sent are untrained in trade show booth engagement. Attendee engagement is generally far different than their day job, which they may be quite good at.

If you exhibit at trade shows, you are spending tens and hundreds of thousands of dollars on each event. Can you really afford not to make the most of it and come home with the qualified leads that are needed to profit from the investment made to attend?

We work with you in effort to teach best practices, before, during and after the event. We can also work directly with your team going to the show to train them on effective engagement of attendees walking by the booth and we will work with them to practice what we have taught. The practice is critical so that they execute when it’s showtime and their nerves could get the best of them.

To learn more about how Trade Show Stars can improve the results at your next trade show exhibition, give us a call (800) 401-8216 or fill out our contact form below.

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